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Title details for Ben & Jerry's by Fred Lager - Available

Ben & Jerry's

by Fred Lager
ebook
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"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."—New York Times Book Review.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings—opening their first ice cream shop in a renovated gas station—to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
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Publisher: Crown

OverDrive Read

  • ISBN: 9780307780645
  • Release date: February 2, 2011

EPUB ebook

  • ISBN: 9780307780645
  • File size: 6309 KB
  • Release date: February 2, 2011
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Formats

OverDrive Read
EPUB ebook

subjects

Business Cooking & Food Nonfiction Economics

Languages

English

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."—New York Times Book Review.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings—opening their first ice cream shop in a renovated gas station—to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
Expand title description text
Business Cooking & Food Nonfiction Economics
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